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The Europeanfruits campaign returns to Poland with the second press conference of the programme
Fresh, healthy, European: The Europeanfruits campaign returns to Poland with the second press conference of the programme
Following a successful launch of activities in Poland during the first year of implementation, the European Europeanfruits campaign is returning dynamically to Warsaw, continuing its efforts to inform the public about the value of fresh European fruit and vegetables in the modern diet.
As part of the second year of the programme, a new press conference will take place on Thursday, 25 June 2026, at 7:00 p.m., at Mykonos Greek Restaurant and Bar in Warsaw, with the participation of journalists, representatives of the food industry, market stakeholders, opinion leaders, and content creators from Poland.
The event continues the activities launched in 2025 and forms part of the broader communication plan of the Europeanfruits campaign, implemented in Greece, Poland, and the Czech Republic, with the aim of promoting the consumption of fresh fruit and vegetables of European origin.
The Europeanfruits programme is a three-year project (2025–2028), co-financed by the European Union under the EU policy for the promotion of agricultural products. The beneficiary of the programme is ASEPOP Naoussa, a cooperative with many years of experience in the production and distribution of high-quality fruit such as peaches, nectarines, cherries, apricots, and kiwi.
Through the campaign, emphasis is placed on the role that fresh fruit can play in a balanced and diverse diet, while at the same time promoting the high standards of quality, safety, and production that characterise European agricultural products.
During the event, invited guests will have the opportunity to learn more about the second-year activities of the campaign, gain a better understanding of the characteristics of European fruit, and discuss the importance of the daily consumption of fruit and vegetables in the context of a modern and sustainable lifestyle.
The event will conclude with a networking dinner inspired by Mediterranean cuisine and based on fresh European fruit, offering participants an experiential introduction to the taste and quality of European production.
Through activities such as press conferences, study visits, participation in trade fairs, tastings, and digital campaigns, Europeanfruits continues in its second year to build strong relationships with consumers and market professionals, strengthening the visibility of and trust in European fruit.
Funded by the European Union. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.
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