PUB BAR ASIA 2026

PUB BAR ASIA 2026: Bangkok will once again bring together Southeast Asia’s bar and beverage industry

From 9 to 12 July 2026, BITEC Bangkok will host the 4th edition of PUB BAR ASIA 2026, an event dedicated to the bar, pub, beverage, and modern hospitality sectors. The exhibition is presented as the only dedicated beverage industry trade show in ASEAN, this year focusing on the theme “Gastronomic Mixology.”

PUB BAR ASIA 2026 aims to show how classic drinks and bar concepts can be developed through culinary creativity, while also highlighting market directions such as sustainability, bar technologies, and the promotion of export-ready craft brands from the ASEAN region. The event is aimed at hoteliers, independent bar owners, restaurant chain operators, and nightlife businesses seeking new products, suppliers, and trends.

An important advantage of this year’s edition will be its co-location with TRAFS 2026, which is expected to further strengthen the business character of the event and broaden its regional reach. Organisers announce that the exhibition will serve as a strategic gateway to connect with more than 6,000 professional buyers and industry leaders active in Southeast Asia’s fast-growing F&B sector.

Bangkok remains one of the region’s most important hubs for gastronomy and hospitality, and BITEC will once again become a meeting place for companies looking to grow sales, showcase innovations, and build trade relationships in the premium beverage and bar solutions segment. After several years of development, PUB BAR ASIA continues to strengthen its position as an important platform for the pub and bar business in Thailand.

PUB BAR ASIA 2026 is therefore shaping up to be an important event for beverage producers, suppliers of solutions for bars and pubs, HoReCa operators, and business partners interested in the Southeast Asian market. For the industry, it will be an opportunity to follow trends, build contacts, and strengthen market presence in one of the region’s most dynamic business environments.

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