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FreshMatch goes live at ASIA FRUIT LOGISTICA 2026
New platform enables pre-scheduled meetings between global buyers and exhibitors
ASIA FRUIT LOGISTICA has launched FreshMatch, a new matchmaking platform that for the first time allows registered buyers to browse participating exhibitors, identify relevant suppliers, and schedule face-to-face meetings ahead of the exhibition, which will take place from 2 to 4 September 2026 at AsiaWorld-Expo in Hong Kong.
The 19th edition of the event is expected to bring together more than 14,000 trade visitors and 760 exhibitors from across the global fresh produce supply chain, including over 5,000 buyers — ranging from importers and wholesalers to food processors, Ho.Re.Ca. professionals, and retailers — representing more than 75 countries and regions, including Greater China, Southeast Asia, Japan, South Korea, India, Australia, the Middle East, Europe, Africa, and the Americas, alongside exhibitors from more than 30 countries. This once again confirms the event’s position as Asia’s leading business platform for the fresh produce trade.
Eligible buyers are invited to apply for the Buyer Program at asiafruitlogistica.com/buyer-program. More information is available from the ASIA FRUIT LOGISTICA Buyers Team.
How FreshMatch works
Finding the right business partners at a major trade exhibition can be challenging. FreshMatch simplifies the sourcing process by helping buyers identify relevant exhibitors based on their sourcing requirements. Through the platform, buyers can explore company profiles, discover suppliers and products, and request meetings directly with exhibitors before the show opens.
By connecting buyers and exhibitors ahead of the event, FreshMatch supports more focused business discussions and creates stronger commercial opportunities. Buyers can make better use of their time at ASIA FRUIT LOGISTICA by engaging with relevant suppliers, while exhibitors gain greater visibility among buyers actively looking for new products and sourcing partners.
As of now, FreshMatch has already generated strong interest among participants preparing for ASIA FRUIT LOGISTICA 2026. Buyers are encouraged to register early and complete their profiles in advance. Once approved, they will gain exclusive access to schedule one-on-one meetings with participating suppliers.
Qualified buyers receive complimentary exhibition access and FreshMatch benefits
Qualified buyers receive a complimentary three-day pass to ASIA FRUIT LOGISTICA 2026, full access to the FreshMatch matchmaking platform, and entry to all sessions at the Asiafruit Knowledge Centre.
Participation in the Buyer Program is subject to verification. Applicants are required to submit a buyer profile and sourcing details for review before approval. Early registration is strongly encouraged, as meeting slots are allocated on a first come, first served basis. The FreshMatch system is already attracting strong interest from importers, retailers, distributors, and sourcing professionals across the region.
“The Retailer’s Club and speed dating sessions were exceptionally well organised,” said a buyer from Malaysia. “Looking forward to meeting more partners again next year.”
“ASIA FRUIT LOGISTICA is an essential platform for fresh produce sourcing in Asia,” said Ritu Ahluwalia, Import Head at Flora Capital Co., Ltd. “The Premium Buyers programme added real value by making the experience smoother and more productive.”
Read more:
FreshMatch is now live. Schedule your meetings ahead of ASIA FRUIT LOGISTICA 2026
ASIA FRUIT LOGISTICA launches FRESHTech - a dedicated technology platform for Asia’s fresh produce business
PUB BAR ASIA 2026
