Polski
English
Русский
SANLUCAR expands its commitment to professional football with a new partnership
SanLucar, the premium fruit and vegetable brand, has announced an official partnership with the German football club Borussia Mönchengladbach. The cooperation will begin on 1 July 2025.
As part of this partnership, SanLucar will supply the entire team – from players to support staff – with fresh fruit, as well as popular Fresh Cut products and salads. The aim is to provide optimal support for the team’s healthy nutrition and enhance overall performance.
However, the cooperation goes far beyond simply providing fruit. Together with Borussia Mönchengladbach, SanLucar plans to strengthen its presence at the point of sale in the region. Promotional materials featuring players and SanLucar products will make the partnership more visible – a concept that has already proven successful in cooperation with VfB Stuttgart.
The four-year partnership will be accompanied by a variety of marketing activities. These will include joint social media content, SanLucar’s presence in the stadium, as well as logos and video clips displayed on video screens.
One of the highlights of the cooperation will be the 125th anniversary celebration of Borussia Mönchengladbach, scheduled for 2 August 2025. As part of this event, during the home game against FC Valencia, SanLucar will have its own stand and will offer players and visitors fresh, aromatic premium fruit.
Armin Rehberg, CEO of SanLucar, said:
“We are thrilled to partner with Borussia Mönchengladbach – a club with great tradition and passionate fans. Our products symbolize freshness, quality, and enjoyment, which align perfectly with the club’s sporting goals and philosophy. Together, we aim not only to strengthen the team but also to inspire the community towards healthy eating. We wish the club great success in the upcoming season.”
About SanLucar
SanLucar is a global company dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering more than 100 delicious fruit and vegetable varieties from over 35 countries, SanLucar has one of the broadest top-quality assortments in the retail market in Germany, Austria, the Netherlands, Poland, Belgium, Sweden, the Far and Middle East, and Canada. The company’s portfolio also includes smoothies, ice cream, flowers & plants, and olive oil.
Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain, and employs more than 4,000 people in Germany, Austria, the Benelux countries, Italy, Spain, Portugal, Latin America, Dubai, South Africa, Morocco, and Tunisia, working across its offices and/or own farms. The philosophy “Taste in harmony with people and nature” is the foundation of all SanLucar’s activities and the basis for many social and sustainability projects.
Read more:
Landscape Istanbul Fair 2026: a shared platform for the landscape and horticulture industry
Synergy across sectors: TAROPAK and POLAGRA 2026
Connecting Mexico to Global Markets: Messe Berlin Americas and Mexico’s National Agricultural Council Join Forces
