Extend your ASIA FRUIT LOGISTICA 2026 experience with the China Study Tour Programme

Extend your ASIA FRUIT LOGISTICA 2026 experience with the China Study Tour Programme

Participants of ASIA FRUIT LOGISTICA 2026 will have the opportunity to broaden their trade fair experience through the exclusive China Study Tour Programme, designed to provide direct insight into the fresh produce market in Hong Kong and Shanghai.

The programme has been prepared as a series of curated industry visits enabling participants to gain first-hand knowledge of how the Chinese fresh produce sector operates. Beyond the exhibition floor, it offers valuable opportunities to meet leading distributors, importers, wholesalers, and retailers, while exploring potential new business connections and market opportunities.

Interest in the programme is high and places are filling quickly. At present, only 15 places remain for the Hong Kong tour and 10 places for the Shanghai tour.

The Hong Kong Study Tour, scheduled for 1 September, will include visits to SKL & FRECO Produce Group Limited as a distributor, Mei Ah Fruit Company Limited as an importer, and the Yau Ma Tei Wholesale Fruit Market. The participation fee is USD 120 per person, including transportation and dinner.

The Shanghai Study Tour, taking place on 6–7 September, will feature visits to Shanghai Huizhan Market, importers Supafresh and Goodfarmer Group, as well as retailer city’super. The participation fee is USD 1,200 per person. The package includes two nights of hotel accommodation, meals throughout the study tour, and local transportation during the programme. Participants are responsible for arranging and covering the cost of their own round-trip flights.

The China Study Tour Programme is intended for professionals who want to gain a deeper understanding of the Chinese market environment and strengthen their international business perspective in the fresh produce sector. As participation is limited and subject to application review, interested participants are encouraged to apply as soon as possible.

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