
Have your say in the development of the Product Environmental Footprint Category Rules for Fresh Produce
12 March 2024
The Technical Secretariat (TS) of the
FreshProducePEFCR, which is developing technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, is organizing an open webinar to mark the launch of the project´s 1st Public Consultation.
The developers of the PEFCR will open the 1st Open Public Consultation by 2 April 2024. During this Public Consultation, the sector’s feedback is very valuable. To encourage the submission of responses to the consultation, we are organizing an open webinar on
Tuesday, 26 March 2024.
Webinar: 26 March 2024 | 15:30-16:30 (CET)|
FreshProducePEFCR: calculating the environmental footprint of fresh fruits and vegetablesPlease register for this webinar at
https://form.jotform.com/240651767279366. A link to the Zoom meeting will be sent ahead of the event.
Agenda1. Why develop PEFCR for fresh fruits and vegetables? (Gil Kaufman, Freshfel Europe)
2. How are we developing PEFCR? (Nikki Hulzebos, Dutch Fresh Produce Centre)
3. Public consultation: what to expect and what is expected? (Jeroen Weststrate, Wageningen Research)
4. Representative products and FreshProducePEF – category rules (Jeroen Weststrate, Wageningen Research)
5. Q&A session with TS representatives.
The language of the webinar is
English.
Freshfel Europe members participating in the Freshfel Environmental Footprint Initiative include Ailimpo, ANPP, Apeel Sciences, Assomela, Bama Gruppen, Bayer AG, BVEO, COLEAD, Dole plc, Greenyard, Fresh Produce Centre, IG International, Interfel and VBT. Freshfel Europe itself is acting as the sector representative within the Initiative, with support and cooperation from the European Sprouted Seeds Association (ESSA) and Growing Media Europe.More information about the activities of the Freshfel Environmental Footprint Initiative is available
here.
Read more:

Poland Fruits is among the media partners of Macfrut 2026
21 April 2026
During the inauguration, Francesco Lollobrigida stressed that Macfrut is much more than a trade fair – it is a platform for building relationships and strengthening cooperation with countries around the world. He also highlighted the strategic importance of the fruit and vegetable sector for Italy and recalled the significant financial support directed to the supply chain, including more than EUR 2 billion in direct funding, which has generated »

43rd edition of Macfrut opens in Italy
21 April 2026
The 43rd edition of Macfrut, the international fruit and vegetable trade fair, opened today at the Rimini Expo Centre, in the presence of Francesco Lollobrigida, Italy’s Minister of Agriculture, Food Sovereignty and Forestry. Ministers from four countries—Cameroon, Lebanon, Senegal and Syria—also attended the opening ceremony. “Macfrut is more than a trade fair: it is a platform to build relationships and strengthen ties with »

Interko Accelerates Ripening Digitalisation
21 April 2026
The bold move is reshaping global fruit ripening; giving operators greater control, better decision-making, and systematic performance improvement as they prepare for an AI-assisted future. Above all, the ability to proactively manage the ripening process is delivering enhanced precision, adaptability, and cost efficiency. Digital transformation represents the latest innovative step in the Dutch company’s development of »