ASIA FRUIT LOGISTICA 2026 drew a record 16,000 attendees from 95 countries and regions, with more than 760 exhibitors from 41 countries.

The show concluded its 19th edition on 4 September in Hong Kong, underlining its status as the premier global trade platform for Asia's fresh produce business after three days of exhibitions, expert insights and networking at AsiaWorld-Expo.

The show again attracted thousands of high-calibre international buyers from across the gobal. Key markets and regions represented included mainland China, Japan, South Korea, Europe, Southeast Asia, the Middle East, Russia and beyond. Its inaugural Buyer Program supported 1,600+ qualified buyers with targeted meetings, successfully connecting suppliers with key purchasing partners.

ASIA FRUIT LOGISTICA 2026 opened with the Welcome Evening on 1 September at the Regent Hotel, co-hosted with market partners Guangzhou Jiangnan Agricultural Group, Shanghai Huizhan Fruit and Vegetable Market, and Knowledge Partner Asiafruit Magazine, bringing together around 350 industry leaders ahead of the show. 

Exhibitors and visitors accessed expert insights at Asiafruit Knowledge Centre, powered by Asiafruit Magazine. More than 50 industry leaders took to the stage over the three-day programme, tackling a range of hot topics, from the global shipping challenge through the changing shape of the Asia trade to the future of massive markets such as China and the Middle East. Executives from three of the biggest brands in the global fruit business shared their expert perspectives on marketing to Asian consumers in the opening panel, which featured Driscoll's global CMO Jiunn Shih, Sunkist Growers' senior director of category management Cassie Howard, and Dole China's GM of commercial, Leo Li.

The Nuts and Dried Fruit Forum on Day 1 and Frozen Fruit and Vegetables Forum on Day 2 also spotlighted the latest trends and opportunities in these fast-developing sectors. 

The ASIA FRUIT AWARDS 2026 were presented at Asiafruit Knowledge Centre on 3 September, jointly by ASIA FRUIT LOGISTICA and ASIAFRUIT MAGAZINE.

Zespri won Marketing Campaign of the Year for its ‘Jam-Packed with Natural Nutrition’ campaign; Freco International took out Importer of the Year; Tops, operated by Central Food Retail, won Produce Retailer of the Year for the outstanding quality, range and presentation of its fresh produce offering; and Goodfarmer Fruit Group received the Impact Award for its role in developing China's fresh produce industry over the past 24 years.

Technology took centre stage at ASIA FRUIT LOGISTICA 2026 as FRESHTech made its debut with a strong first edition.

More than 35 technology exhibitors from over 22 countries and regions joined the dedicated platform, while 25+ speakers took to the FRESHTech Stage across two days to explore how technology is transforming the fresh produce value chain.

From smart agriculture and automation to sustainability and traceability, FRESHTech brought together practical solutions, new ideas and industry perspectives from across the sector.

On Day 2, the first-ever FRESHTech Innovation Award winner was revealed. Ryp Labs, Inc. took home the inaugural award for StixFresh / Shelf Defense, a sticker-based technology designed to help extend the shelf life of fresh produce and reduce spoilage.

The other two finalists were Ocean Network Express with its ONE Dual-Temperature Refrigerated Container, and Wyma Solutions with the Optical Vege-Trimmer™, reflecting the wide range of innovation emerging across the fresh produce industry.

FRESHTech will return in 2027, continuing to connect technology providers, industry experts and fresh produce professionals with the innovations shaping what comes next for the industry. 

See you at FRESHTech 2027.

Since 2010, ASIA FRUIT LOGISTICA has partnered with local charity Feeding Hong Kong. Continuing the tradition this year, exhibitors donated surplus fresh produce after the event to support the community.