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Fruit Attraction São Paulo 2027 to showcase opportunities in the Latin American fruit and vegetable market
The fourth edition of Fruit Attraction São Paulo will take place from 6 to 8 April 2027 at Distrito Anhembi in São Paulo. Before industry professionals meet in Brazil, the organisers will present the main features of the upcoming edition during Fruit Attraction in Madrid.
The official presentation is scheduled for 6 October 2026, from 1:30 pm to 2:15 pm, at the Fruit Next 4 by Orange Empresas area in Hall 4. The session will focus on trends shaping the Latin American fruit and vegetable market and the business opportunities available across the region.
Access to one of Latin America’s most important markets
Fruit Attraction São Paulo 2027 is organised by IFEMA Madrid and Fiera Milano Brasil. The event will bring together producers, importers, exporters, distributors, retail chains, technology providers and logistics companies operating in Brazil and other Latin American markets.
The trade fair is aimed both at companies seeking customers in Brazil and businesses interested in wider expansion throughout the region. For fruit and vegetable producers, participation offers an opportunity to meet importers, supermarkets, wholesale market operators, hotels, restaurants and re-export companies.
The event goes beyond product presentations. Its organisers also focus on creating opportunities for direct business negotiations, knowledge exchange and a better understanding of local distribution channels.
The entire fruit and vegetable supply chain
The scope of Fruit Attraction São Paulo covers not only fresh fruit and vegetables but also processed products, herbs, spices, nuts and solutions supporting food production and distribution.
Its main exhibition areas will include:
- Seeds, fertilisers, biostimulants and plant protection products
- Pre-harvest and post-harvest technologies
- Sorting, packaging and labelling
- Transport, logistics and cold-chain solutions
- Automation and Agriculture 4.0
- Systems using artificial intelligence, IoT and data analysis
- Monitoring, traceability and forecasting technologies
- Last-mile logistics and e-commerce solutions
This broad scope will allow participants to examine the entire value chain—from production and product preparation to storage, transport, retail and final delivery.
More than 18,000 visitors at the 2026 edition
The scale of the event is demonstrated by the results of Fruit Attraction São Paulo 2026. According to the organisers, the previous edition attracted more than 18,000 industry visitors. Over 450 exhibiting brands presented their products and services, while more than 1,000 bilateral business meetings were held during the fair.
These results demonstrate that the event serves not only as an exhibition but also as a commercial and networking platform. Direct meetings between producers, buyers, importers and technology providers are intended to support new contracts and long-term cooperation.
Presentation and meetings during Fruit Attraction Madrid
Companies interested in participating in the Brazilian edition will also be able to meet the Fruit Attraction São Paulocommercial team throughout the trade fair in Madrid. Its representatives will be available at stand 14G10 in Hall 14.
The meeting may be particularly valuable for companies planning to enter the Brazilian market, searching for distribution partners or considering exhibiting at the event.
The fourth Fruit Attraction São Paulo will take place from 6 to 8 April 2027, from 10:00 am to 6:00 pm, at Distrito Anhembi in São Paulo.
Source: Fruit Attraction São Paulo and information from the organiser about the event.
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