“The future of fresh produce and floral is playing out in Asia, with exciting growing markets joining long established markets in the region,” said IFPA VP of Global Industry Relations, Jessica Keller. “The Executive Leadership Summit provides the space for leaders in the industry to confront disruption, explore opportunity and ensure our industry is ready to meet the demands of billions of consumers.”  

The half-day summit, held alongside Asia Fruit Logistica in Hong Kong, featured sessions on: 

The summit concluded with a networking reception, giving attendees the opportunity to build partnerships and continue the day’s conversations. 

“IFPA uniquely represents the entire global produce and floral supply chain, so it is critical that we’re not just talking about markets from afar,” said Wolk.  “Our ability to bring global leaders together in person where the conversations matter most, means we’re engaging directly with the opportunities and challenges on the ground. We appreciate our members joining us for this exciting day and look forward to connecting again at the upcoming Global Produce & Floral Show in Anaheim, California, in the US this October, as well as at our many global signature events scheduled for 2026.” 

 For more information about IFPA’s global initiatives and upcoming events, visit freshproduce.com.