Madrid – the world capital of the fruit and vegetable market: record-breaking edition of Fruit Attraction 2025

This year’s edition of Fruit Attraction 2025 delivered impressive economic results — the event generated €407 million in economic impact for Madrid and contributed to maintaining 3,066 jobs in the region. This represents a 6% increase compared to 2024 and a 5% rise in employment, reaffirming the fair’s key role as one of the most important drivers of economic and social development in the Community of Madrid.

Organised by IFEMA MADRID and FEPEX, the trade fair recorded a historic attendance even before its closing — over 120,000 visitors from 150 countries, a record-breaking figure that confirms its growing prestige and international significance. 

This year, Fruit Attraction brought together 2,460 exhibitors from 64 countries, marking an 8.4% growth compared to the previous edition. The exhibition area also expanded by 10%, reaching 78,000 m². This dynamic growth has a direct impact on the local economy, reinforcing Madrid’s position as a global hub for the fruit and vegetable trade. 

Of the total number of exhibitors, 52% were domestic participants, representing all Spanish autonomous regions engaged in fruit and vegetable production. This highlights Spain’s strength and leadership in the global fruit and vegetable sector, as well as Fruit Attraction’s role as a premier platform for promoting the country’s production and export potential on the international stage.

The fruit and vegetable sector remains a cornerstone of Spanish agriculture, reaching a value of €20.7 billion in 2024, which accounts for 57% of total crop output and 31% of overall agricultural production. Spain produces around 27 million tonnes of fruits and vegetables annually, with 60% destined for export, consolidating its position as Europe’s leading producer and exporter.

Fruit Attraction continues to play a crucial role in advancing this sector — serving as a strategic meeting point for producers, exporters, and buyers, as well as a platform for knowledge exchange, innovation, and collaboration, driving the industry’s international competitiveness and long-term growth.

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