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The world's leading trade fair for fresh produce
When FRUIT LOGISTICA opens its doors today, it will not only mean that the global fruit and vegetable industry’s leading trade fair is once again taking place live for the first time in just over two years. FRUIT LOGISTICA is also the first in-house event organised by Messe Berlin to once again be implemented as a face-to-face event after a lengthy break. Over 2,000 exhibitors will be in attendance, from producers to points of sale.
The fruit trade thrives on trust, which grows when people meet in person. Following its pandemic-induced break, FRUIT LOGISTICA allows participants to share innovations and present products – whether fresh fruit, sprouts, sustainable packaging or picking robots.
The pandemic is having huge consequences for the sector, which are highlighted at FRUIT LOGISTICA: staff shortages, new supply chains and the question of how these factors can be combined with the major issue of sustainability. The industry needs to save costs, operate efficiently and invest in technology. ‘Smart Agri’ is on show for the first time at FRUIT LOGISTICA: in Hall 5.1, exhibitors will be presenting innovations in the area of digitalisation in agriculture, from intelligent harvesting robots to flying drones.
The hybrid working of recent years has also had a positive impact on the exhibition business: for the first time, there is a FRUIT LOGISTICA app that provides an interactive hall plan, exhibitor and product information, a programme overview and the opportunity to network. The app is free to download from Google Play and the App Store. All the information is also available on the FRUIT LOGISTICA website, for which you can register here.
After two years, it is now possible to meet onsite again, learn about innovations and do business. We are looking forward to the next three days and welcome you to FRUIT LOGISTICA 2022.
Source: Messe Berlin
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