African wellness innovation moves to the financial heart of the continent

9 June 2026

The Good Life Show Johannesburg 2026: African wellness innovation moves to the financial heart of the continent

From 18 to 20 September 2026, the Sandton Convention Centre in Johannesburg will host the next edition of The Good Life Show Africa, an event dedicated to the wellness, sustainable living, and conscious consumer brand sectors. The exhibition will be an important platform for producers, distributors, retailers, hospitality operators, and buyers interested in new solutions from Africa.

The importance of the event was confirmed by the latest edition in Cape Town, which brought together international buyers, distributors, retailers, and hospitality representatives from Africa, Europe, the Middle East, and North America. The sixth edition of the show strengthened The Good Life Show Africa’s position as the continent’s leading market-access platform for the wellness, sustainable living, and conscious consumer brand industries.

The three-day event brought together more than 250 exhibitors, sponsors, and partners, showcasing the future of the wellness market across both food and non-food categories. Among the attending buyers were representatives of organisations from countries including Poland, Sweden, Kenya, Morocco, Finland, the United States, the United Arab Emirates, and Mauritius, all actively looking for African brands ready to scale into regional and global supply chains.

Initial market signals point to growing interest in sourcing innovative products from Africa, while international trade analysts are increasingly highlighting the strength and potential of African producers. This trend strengthens the significance of the September edition in Johannesburg, which, as Africa’s leading financial hub, creates additional opportunities for trade development and market expansion.

The Good Life Show Johannesburg 2026 is an important meeting place for companies developing products in the areas of wellness, sustainable living, and conscious consumer goods. For the industry, it will be an opportunity to build relationships with buyers, explore new trends, and expand cooperation across African and international markets.

Venue: Sandton Convention Centre, Johannesburg, South Africa
Date: 18–20 September 2026

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