
Fruit Attraction's cooking show area returns
26 September 2022
As always, Fruit Attraction presents Chef Factory, a one-of-a-kind scenario for promoting fruit and vegetable producers on the international channel in order to highlight the quality and excellence of these foods, as well as the countless ways they can be eaten that the hotel, restaurant and catering channel offers.
This space will host enticing product demonstrations and tastings by renowned chefs. Chef Factory will once again feature a collaboration with the Ministry of Agriculture, Fisheries and Food and it will be located in the centre of halls 4 and 6 of Fruit Attraction, a fair organised by IFEMA MADRID and FEPEX , which will be held from 4 to 6 October 2022.
On this occasion, Chef Factory will be the setting for different cooking shows that will use a variety of products, such as different types of mushrooms, dragon fruit, escarole, avocados, leeks, oranges, saffron and mandarin leaves; bananas; mangos and strawberries; figs and pears; artichokes; potatoes; Brazilian fruits; pineapples and chayotes; kale, broccoli and cauliflower, etc. This is an area where people can learn more about all the culinary possibilities of the fruit and vegetable products offered by some of Fruit Attraction’s participants, such as the Regional Government of La Rioja; Cuadraspania; Frutas Montosa; Castilla y León - Tierra de sabor; Naranjas Torres; the Association of Banana Exporters of Ecuador; Gran Canaria's Primary Sector; Cítricos Gustavo Ferrada; Extremadura Avante; Frutas y Hortalizas de Fontellas; Udapa S. Coop; Abrafrutas; Essential Costa Rica; Grupo Foody’s (Brotalia); Cricket; 5 Al Día; Corpei.
The sessions will be attended by renowned Spanish chefs such as Manuel Álvarez López de Samaniego; Juan Moreno; Rocío Parra; Mar Soler; Juan Santiago Fuentes; Carlos Carpi; Pepe Valadés; Juan Carlos Fernández; Maite Rojas; Cristina Prats; Pablo González and Cristina Monge, and international chefs such as Andrés Cerdeña Rendón, from Peru; Norbert Tarayre and Rose Michelle, from France; Daniela Valverde and Andrés Granda, from Ecuador; Luciana Berry, from Brazil and Guillermo Castro Pérez, from Costa Rica.
Read more:

Five outstanding innovations honored with the expoSE/expoDirekt Innovation Award 2025
13 November 2025
The European berry and asparagus sector is set to meet once again at Messe Karlsruhe (Germany) for the 29th edition of expoSE, Europe’s leading trade fair for asparagus and berry production, and the 14th edition of expoDirekt, Germany’s largest trade fair for agricultural direct marketing. A highlight of this year’s event will be the presentation of the expoSE/expoDirekt Innovation Award 2025, »

expoSE & expoDirekt 2025 – Europe’s Key Events for Asparagus, Berry Production & Direct Agricultural Marketing Open This Week
13 November 2025
In just a few days, Messe Karlsruhe (Germany) will once again become the central meeting point for the European asparagus, berry, and direct agricultural marketing industries. On 19–20 November 2025, two major trade events will take place simultaneously: the 29th edition of expoSE – Europe’s leading trade fair »

Trapview and Doktar forge strategic partnership to advance biodiversity and sustainable agriculture
13 November 2025
Trapview, a global leader in automated pest monitoring and forecasting, and Doktar, a Netherlands-headquartered ag-tech and agri-intelligence company providing digital solutions that advance sustainability, regenerative agriculture, and biodiversity, are pleased to announce a strategic partnership in automated pest monitoring and forecasting. »