China Study Tour: An Unmissable Experience in CHINA MEET UP 2025

10 July 2025

Visitors from across the world sign up for China-focused extension of ASIA FRUIT LOGISTICA. Join the Study Tour and Premium Buyer Programme while spaces last.

CHINA MEET UP 2025, the official mainland China-focused extension of ASIA FRUIT LOGISTICA, returns to Guangzhou on 8–9 September 2025 with strong momentum and broader global participation.

The two-day business expo and conference is complemented by an exclusive CHINA STUDY TOUR and the first-ever AFL Fresh Produce Reemoon Golf Cup.

Buy your ticket now!

Exclusive Access to China's Fresh Produce Leaders - Join the China Study Tour September 6-7

As part of the CHINA MEET UP, this year’s China Study Tour begins on 6 September right after ASIA FRUIT LOGISTICA, offering exclusive access to the operations of leading players across China’s fresh produce supply chain.

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Why You Should Not Miss the Tour

STOP 1 . Sam's Club
Delegates will first enjoy a comprehensive tour of Sam's Club's Futian store in Shenzhen. Opened in 1996, the Futian branch was one of Sam's Club's earliest outletsin mainland China, representing decades of refined retail expertise in this competitive market. During this visit, participants will gain invaluable insights into procurement strategies, partnership models, and key supplier selection criteria that have made Sam's Club a retail powerhouse in China.

STOP 2. Joy Wing Mau (JWM)
Following this retail immersion, delegates will then visit leading distributor Joy Wing Mau (JWM) to learn about the remarkable development of China's fruit industry. This visit includes an exclusive tour of Asia's first fully automated professional smart cold storage facility, showcasing cutting-edge technology and innovative logistics solutions that are setting new standards for the industry. The experience at JWM provides a unique window into how modern distribution networks operate in China's rapidly evolving marketplace.

STOP 3. Guangzhou Jiangnan Market
The tour also includes a special visit to Guangzhou Jiangnan Market, the largest wholesale hub in Guangzhou for premium domestic and imported fruits. With over two decades of development, this market plays a critical role as a distribution center for the Greater Bay Area, driving both domestic and international fruit trade. Participants will gain firsthand understanding of how wholesale markets function as the backbone of China's fresh produce distribution network.

Registration for CHINA STUDY TOUR

Seize Your Chance Right Now

Places on the tour are limited. Registrations are already in full swing, with trade professionals confirmed to participate from all over the world, including Ecuador, Chile, Peru, Taiwan, New Zealand, Indonesia, Saudi Arabia, the UK, Argentina and more. This exclusive experience offers direct access to China's fresh produce ecosystem that simply cannot be replicated elsewhere. You'll be positioned at the center of Asia's fresh produce trading hub, establishing crucial connections with China's leading buyers, distributors, and market players while gaining competitive insights that will benefit your business for years to come.

Register your interest while you can! Find out more here: CHINA MEET UP

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