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TastePro 2027 – a new trade event for the food, hotel and restaurant industries in Helsinki
7–8 April 2027 | Helsinki Expo and Convention Centre, Finland
On 7–8 April 2027, the Helsinki Expo and Convention Centre will host TastePro 2027 – a new trade event aimed at the food, fast food, hotel and restaurant sectors. The event is designed to bring together professionals responsible for purchasing, sales, product development, technology, equipment and services for the HoReCa market.
TastePro has been created as a business platform for networking, presenting new products and solutions, and exploring the future direction of the Finnish hospitality and foodservice market.
A new addition to Finland’s HoReCa calendar
TastePro will be held alternately with Gastro Helsinki and will complement Messukeskus’ portfolio of events for the HoReCa sector.
This format is intended to provide the industry with a regular meeting point in Helsinki, bringing together companies from different parts of the market – from food and beverage manufacturers to suppliers of equipment, technology, packaging and services.
For exhibitors, the event may provide an opportunity to reach Finnish importers, distributors, wholesalers and buyers, while visitors will be able to compare suppliers and identify new business partners.
More than 8,000 visitors and 200 exhibitors
The organisers expect the event to attract more than 8,200 visitors and over 200 exhibitors.
The exhibition area is expected to exceed 4,000 m², providing space for both food products and technical and service solutions for the HoReCa sector.
A broad range of products and services
The TastePro 2027 exhibition will cover a wide range of categories related to the daily operations of restaurants, hotels and food retail businesses.
Main product areas will include:
- food and beverages,
- beers and ciders,
- wine and wine accessories,
- packaging,
- industry training, organisations and publications,
- workwear and accessories,
- commercial kitchen equipment,
- appliances and supplies for foodservice,
- information technology and digital services,
- cash registers and payment terminals,
- cleaning, hygiene and waste management,
- interior design, furniture and tableware,
- other products and services for the industry.
Technology and digitalisation in HoReCa
Technology supporting the day-to-day operations of foodservice and hospitality businesses will also be an important part of the event.
Digital solutions, payment systems and software for sales, customer service and operational management are increasingly shaping how restaurants, hotels, fast food outlets and other hospitality businesses operate.
TastePro is expected to provide a platform for comparing these tools and assessing their practical applications across the sector.
Buyers, distributors and decision-makers
The event is primarily targeted at professionals responsible for purchasing and business development.
Expected visitor groups include:
- importers and distributors,
- wholesalers and retailers,
- experts and decision-makers,
- hospitality professionals,
- procurement managers,
- owners and senior management,
- industry employees,
- municipal food and kitchen procurement managers,
- industry organisations and influencers.
This broad visitor profile may strengthen the event’s role as a platform for B2B meetings and developing sales networks in the Finnish market.
A platform for companies interested in the Nordic market
For international producers and suppliers, TastePro 2027 may provide an opportunity to gain a better understanding of the Finnish market and establish contacts with local partners.
This applies both to companies offering food and beverages and to suppliers of equipment, packaging, technology and services for the HoReCa sector.
TastePro 2027 will take place on 7–8 April 2027 at the Helsinki Expo and Convention Centre.
More information about TastePro 2027
Source: TastePro 2027 / Helsinki Expo and Convention Centre materials.
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