Rubens® apple international Project is growing up.

24 March 2017

Rubens® International Project is now growing up with the official entrance of DELTA AGRAR Group (Serbia, Bosnia Erzegovina, Montenegro, Macedonia) who joined the other Licensees from Austria (Efko and Stift Schotten), Germany (Elbe Obst), Italy (VOG Terlan), Suisse (Iseppi) and UK (Avalon Produce Ltd) working together to enhance Rubens® apple all over the main International market.
 
The farming plan forecast aims to reach in the next few years about 300 Hectares worldwide located in the Northern Hemisphere with a varietal overall global production of about 10.000 tons achieving a favourable balance between supply and demand of Rubens® apples.

Rubens® apple - the apple with an enlonged conical shape, good and regular size. The skin is bright purple red color on the most part of the surface, striped on green yellow background. The flesh is very firm, crunchy and juicy. Rubens® have ripening time 10 - 15 days after Gala. The taste is balanced with a good level of acidity – has been conceived and developed by CIV (Consorzio Italiano Vivaisti) a Consortium actives worldwide in experimental and fruit breeding programs and engaged in selecting of varieties with low impact on the environment.

All the Rubens® Partners, led by innovation and passion, shares values, experience and brand policies during periodically “Rubens® Marketing Meeting” at Bozen Interpoma Exhibition or at Berlin Fruitlogistica Exhibition.
 
Pier Filippo Tagliani, C.I.V. Chairman, declared: “We intend to fully support the development of Rubens® International Project of the highest quality to satisfy every player in the supply chain, from the producer to the end user at international level”.

C.I.V. CONSORZIO ITALIANO VIVAISTI

Read more:

Agrofresh launches SmartCitrus

13 May 2021
Comprehensive and Integrated Quality Platform of AgTech Solutions and Services for the Citrus Industry. AgroFresh Solutions, Inc., a global leader in produce freshness solutions launches of SmartCitrus™, a new quality platform directed to the citrus industry to maintain freshness and reduce food loss and waste. The platform integrates a comprehensive range of post-harvest solutions into an all-encompassing treatment for citrus products. »

Restaurant, Pub & Bar Asia (RPB Asia), 28 – 30 September 2021

11 May 2021
Raise the bar at Restaurant, Pub & Bar Asia (RPB Asia), the only trade show dedicated to the boutique and independent restaurant, pub & bar community in Southeast Asia. Co-located with Speciality & Fine Food Asia (SFFA), RPB Asia has enjoyed a roaring success since its inception, building a fantastic reputation for itself as one of the prominent business platforms in the food & drink industry. »

Speciality & Fine Food Asia (SFFA)

11 May 2021
A sister show of Speciality & Fine Food Fair (SFFF), London’s renowned artisan food & drink event, Speciality & Fine Food Asia (SFFA) is Southeast Asia’s leading trade show for artisan, gourmet and fine food & drink. The show’s roaring success over the past three years has built a fantastic reputation for itself as one of the prominent business platforms in the food & drink industry. The 4th edition of SFFA will be co-located with Restaurant, Pub & Bar Asia, together with the launch of two new shows - Speciality Coffee & Tea Asia and Meat & Poultry Asia. »
PARTNERS