BASF ‘revitalises’ watermelons and melons with a ‘deluge’ of innovative concepts and solutions
16 July 2022
- The multinational met with producers, retailers, and distributors at the latest BEFE which was held between the 4th and 8th of July in La Palma (Murcia, Spain). In watermelons, they completed their range of pollinators and presented new ideas in the midi and fresh cut segment, maintaining the strong flavour of their fresh consumption varieties. In melons, BASF updated its Magenta line with varieties with ripeness indicator, it filled in the whole cycle with its Charentais and Piel de Sapo melons for La Mancha,