Cosmic Crisp®, lots of interest in the first commercial trials

15 March 2021
Officially presented in late January at the 2021 Apple Summit, the Cosmic Crisp® is a cross between the Enterprise and the Honeycrisp and stands out for its remarkable juiciness, firm crunch and particularly balanced flavour. A sensory experience perfectly encapsulated by the claim “Divine pleasure. With every bite” and by the faces chosen for the European communication campaign, which mirror the naturalness, luxury and exclusiveness of the apples. All aspects that wholesale market professionals were able to verify and appreciate during the first tastings. 

“We are really pleased with the initial feedback we have collected from many expert professionals in the wholesale markets” comments Klaus Hölzl, sales manager of the VOG Consortium. “Cosmic Crisp® is popular for its texture and for the explosion of flavour and intensity apparent from the very first bite”. Thanks to the first trade marketing activities in support of customers, industry professionals have been able to get to know and appreciate the qualities of this new product. “We have organised tastings so greengrocers and specialist wholesalers can try the Cosmic Crisp®. We have also distributed illustrative materials that they can use in their shops to communicate the qualities of this incredible apple to consumers”. 

The South Tyrolean consortia have already reserved 500 hectares of land for the cultivation of this new variety and following these first tests will launch greater quantities of the product on the market as of the 2021-2022 sales season. “Cosmic Crisp® is an apple with an excellent shelf life and is perfect for the second half of the sales season, from February through to August”, explains Fabio Zanesco, sales director of VIP. “This year we began with the first 100 tonnes, a clearly limited amount but ideal for this launch phase which enables us to receive lots of useful feedback, as has been the case in the last few days. As of next season we will gradually ramp up both distribution and sales thanks to the availability of increasing volumes that will enable us to satisfy the already high level of demand”.

Read more:

China Study Tour: An Unmissable Experience in CHINA MEET UP 2025

10 July 2025
China Study Tour: An Unmissable Experience in CHINA MEET UP 2025! Visitors from across the world sign up for China-focused extension of ASIA FRUIT LOGISTICA. Join the Study Tour and Premium Buyer Programme while spaces last. CHINA MEET UP 2025, the official mainland China-focused extension of ASIA FRUIT LOGISTICA, returns to Guangzhou on 8–9 September 2025 with strong momentum and broader global participation. »

Only three weeks left to register as an exhibitor for FRUIT LOGISTICA 2026

10 July 2025
Returning to Berlin from 4 to 6 February 2026, FRUIT LOGISTICA is the leading trade show for the global fresh produce business. Featuring new formats, high-level networking and a global reach, it is an unmissable event for industry professionals. Registration is open until 31 July 2025. Exhibitor registration for FRUIT LOGISTICA, the leading trade show for the global fresh produce business, which will take place in Berlin from 4 to 6 February 2026, is still open for three more weeks. »

Emmeci marks 50 years of premium-box craftsmanship with aa limited-edition art box

10 July 2025
June 2025 marked the climax of Emmeci's 50th anniversary celebrations as the Florence-based manufacturer, a Coesia company and a global benchmark in the premium packaging machinery sector, opened the doors of its Cerreto Guidi headquarters to clients and partners for an exclusive Open House. During the event, the company welcomed guests in its home to celebrate a special milestone: 50 years of innovation, craftsmanship, and customer commitment. »
PARTNERS