Yellow and red kiwi, an innovative supply chain model - on demand on Macfrut Academy on 30 January

29 January 2025

Macfrut Academy, the innovative formative platform promoted by Macfrut, returns on Thursday 30 January at 5 pm with a video lesson dedicated to the yellow-flesh and red-flesh kiwi supply chain. The episode will delve into the Jingold model, from varietal innovation to agronomic strategies, from field monitoring to quality control; and then get to the logistical aspects functional to export and packaging dedicated to these fruits.

Yellow kiwi and red kiwi are protagonists of a significant global expansion, driven by a growing appreciation by consumers. But to ride this trend it is necessary to offer a quality consistent with the promise made, support marketing with marketing strategies and brand policies, always looking to the future.

In the video lesson you will find a focus on production in the main areas of the world and a detailed analysis of the pillars on which a production and commercial model born specifically to enhance the value of kiwi is based. It will be a journey in the field and in the factories, between technologies and organizational strategies.

What you will find in the next video-lesson:

  • An overview of kiwi production in the main producing countries
  • The most suitable areas and varietal choices
  • The pillars of the Jingold model
  • Innovation projects for the supply chain, from irrigation to monitoring
  • Quality control, tools and protocols. In-depth analysis with Check Fruit
  • Shipment management with Nord Ovest
  • Marketing and promotion, creating value in the market
  • The strategic role of packaging with Smurfit Westrock

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