Over 6,000 artworks for the Marlene contest

Over 6,000 images from 36 countries and 25,000 likes received by the gallery on the 25.marlene.it website, which brings together all the “artworks” that have arrived in Terlano. These are the figures for a successful initiative: the international digital contest launched by VOG to celebrate the 25th anniversary of Marlene®, the South Tyrolean Consortium’s flagship brand. Launched on 15 September and concluded two months later on 15 November, the contest gave consumers the opportunity to express Marlene®’s values and illustrate  what the Daughter of the Alps apple represents to them. “We received a lot of contributions: if we printed them on a sheet of A3 paper and lined them up one on top of the other, we would reach the height of the Sciliar, one of the iconic mountains of South Tyrol - Südtirol,” explains Hannes Tauber, Marketing Manager of the VOG Consortium. “It is a demonstration of affection for Marlene® that fills us with joy, while also showing how our brand can inspire the imagination of a wide range of people in many countries and of all ages”.  

VOG has brought together 6,118 creations from all over the world, most of them from Italy and many from Spain, as well as from the Netherlands. Marlene® has also provided a platform for many talented young artists from around the world and to students from art schools in Italy and Spain, who made a significant contribution to the project. “The creative vision of young artists is important to us,” continues Hannes Tauber. “Our contest involved over 300 classes in Italy and 250 in Spain, which sent their interpretations, offering a fresh and in many cases truly innovative look.” Now a selected jury has the difficult task of choosing the 25 best works on the basis of criteria such as aesthetic quality, the celebratory nature of the content and the emotions transmitted by the creation. The top ranked artwork will star in Marlene®’s corporate image for the whole year of 25th anniversary celebrations. The 25 finalists will also experience the world of Marlene® first-hand through a trip to South Tyrol - Südtirol.  

Read more:

Fruit Attraction 2025 takes a firm step forward and is to host the biggest edition in its history

17 July 2025

With less than two months to go, Fruit Attraction 2025, organised by IFEMA MADRID and FEPEX, confirms the excellent marketing pace of its 17th edition, having reached 95% occupancy with a total of 72,700 square metres allocated, which reaffirms its position as one of the leading international events in the fruit and vegetable industry. The trade fair thus continues in line with its objective of surpassing the figures of previous editions, »

Meet the experts at ASIAFRUIT KNOWLEDGE CENTRE

17 July 2025

ASIA FRUIT LOGISTICA 2025 is set to deliver top-quality information and insights for visitors at ASIAFRUIT KNOWLEDGE CENTRE, the dynamic content hub offering a comprehensive programme of expert-led talks, panel discussions, and product showcases. ASIAFRUIT KNOWLEDGE CENTRE takes place on the show floor across all three days of ASIA FRUIT LOGISTICA (3-5 September 2025). It features three unique content streams: Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase. »

Good Life Expo 1-3 August, 2025 | Kyalami International Convention Centre, Johannesburg

16 July 2025

Africa’s premier food & drinkexhibition will be held in Johannesburg, South Africa - at Kyalami International Convention Centre from 01-03 August , 2025. The Good Life show is a vital platform for visitors seeking information to enhance their lives and discover retail ready products. It serves as a crucial outlet for producers, distributors and retailers offering a vibrant showcase »