The new VOG, Home of apples concept comes to Berlin

25 January 2023

Visitors to the stand at Fruit Logistica (Hall 6.2 / stand A-40) will be able to discover all the South Tyrolean Consortium’s apples, intended to offer a quality assortment in every month of the year. Apart from VOG’s flagship brand Marlene®, the focus will be on apples for the second part of the season and organic output.

The Consortium of South Tyrolean Fruit Growers’ Co-operatives has the right apple for every month of the year, grown by both integrated production and organic methods. Founded in 1945, VOG comprises 12 cooperatives with 4,600 family farm members. More than 10 thousand pairs of hands, which bring to bear values such as origin, expertise, sustainability, products and brands in the production of 500 thousand tonnes of high quality apples every year, destined for 75 markets worldwide. The assortment includes more than 30 varieties, headed by the Marlene®, Südtiroler Apfel g.g.A., Pink Lady®, Kanzi®, envy™, yello®, Jazz™, Joya®, SweeTango®, RedPop®, Giga®, Cosmic Crisp® e Crimson Snow® brands.

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