
Freshfel Europe welcomes EU measures to enhance global food security
30 March 2022
Freshfel Europe welcomes the announcement from the European Commission on 23 March of short and medium-term actions to enhance global security and support European farmers and consumers in response to the current food supply chain crisis. However, the EU fresh produce sector remains concerned about market stability and the coherency of adopted measures. Besides the support package of €500 million granted to producers most affected by the consequences of the war in Ukraine as well as price hikes, Freshfel Europe considers that in light of the Farm to Fork Strategy and its plant-based diet ambitions the European Commission should also advocate for an increased plant diet focused on fruit and vegetables to help substitute food shortages in other categories.
Short and medium-term actions to enhance global food security announced by the European Commission on 23 March 2022 have been welcomed by Freshfel Europe and its members from across the European fresh produce sector. The measures include €500 million to support producers most affected by the war, advancement of direct payments, exceptional and temporary derogation on greening to allow production of any crop in ecological focus areas, a temporary crisis framework facilitating state aid to farmers and monthly reporting of private stocks. Freshfel Europe General Delegate Philippe Binard affirmed that, “This wide range of exceptional measures will aid the European fresh produce sector in staying resilient in the face of the current tumultuous geopolitical situation as a result of the war in Ukraine, the Belarussian embargo and the price hikes for energy, and ensure not only EU, but also global food security. The scheme will allow to redirect through producer’s organizations the market imbalance to innovative and emerging needs such as support to refugees or biogas”. Freshfel Europe nevertheless laments the European Commission’s approach for national rather than EU-wide measures, which could weaken the coherence and efficiency of the response.
Despite these new measures, the fresh produce sector remains concerned for market stability as attention at EU level has been focused on crops and fertilizer availability. Mr Binard explained, “Freshfel Europe considers that while fresh produce consumption is under pressure and there is a need to alleviate shortages in other food categories, the European Commission should seize this opportunity to take advantage of the high availability and affordability of fruit and vegetables to advocate for an increased plant-based diet focused on fresh produce consumption”. Mr Binard noted that, “No additional measures for promotion of fresh fruit and vegetables have been proposed although a reserve budget of €10 million is available under the EU’s promotion budget”. Freshfel Europe is also analysing further opportunities for more flexibility of CAP tools for producers to better cope with production inputs price hikes and is additionally further engaging in market diversification possibilities.
With the European Commission still set on continuing to follow the Farm to Fork Strategy agenda, Freshfel Europe is closely following market conditions with the support of its members during these unprecedented business conditions. This includes analysis of the effects of the war in Ukraine in conjunction with the sector’s recovery from strained business conditions during the height of the Covid-19 pandemic over the last two years.
Read more:

Interpera 2026: tickets now on sale
17 April 2026
Interpera 2026, the prestigious international conference dedicated to the pear sector, will take place on 25 and 26 June 2026 in Ferrara, Emilia-Romagna, the region that has historically been the heart of pear production in Italy and accounts for around 60% of the country’s cultivated area and production. The event will be organised by CSO Italy, on behalf of AREFLH (Assembly of European Horticultural Regions), »

SIAL Paris 2026 this October. The global hub of food innovation returns to Paris
17 April 2026
From 17 to 21 October 2026, SIAL Paris – one of the most important and internationally recognised events for the global food industry – will once again take place at the Paris Nord Villepinte Exhibition Center. Organisers are promising five intensive days focused on networking, innovation and business growth on a worldwide scale. For years, SIAL Paris has remained a »

WorldFood Poland 2026: more exhibitors, strong attendance and a clear focus on the development of the food market
17 April 2026
On 14–16 April 2026, the 12th edition of WorldFood Poland took place at EXPO XXI in Warsaw, reaffirming its position as one of the most important B2B events for the food sector in Poland. Once again, the exhibition brought together producers, importers, distributors, retail representatives, HoReCa professionals, »