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Arrigoni group refreshes its look
The Group is rolling out its new brand identity and has chosen the stage of Fruit Logistica for its launch. The rebranding reflects an increasingly integrated and international Group, driven by innovation and sustainability.
Arrigoni Group is taking a strategic step in its international growth journey by unveiling a refreshed corporate look, encompassing the Group logo and those of its subsidiaries: Arrigoni France, Artes and Lirsa.
This rebranding move is designed to standardise and bring greater consistency to the Group’s communication across global markets, while remaining faithful to its core founding values.
The launch will take place at Fruit Logistica—the leading international trade fair for the fresh produce sector—held in Berlin from 4 to 6 February 2026, where the stand design (Stand B-32, Hall 3.1) will mark a high-profile debut of this new brand identity.
With a 60-year history of success, Arrigoni is an international leader in technical textile applications. The company develops advanced solutions for agriculture that contribute to crop protection, optimising water use, reducing pesticide usage and maximising product durability.
A single identity for an integrated Group
The rebranding stems from the need to build a unified brand system where each company retains its own distinctiveness, while staying fully aligned with the Arrigoni Group ecosystem. From today, each company will use its own dedicated logo while continuing to display it alongside the Group logo to emphasise its membership of a shared, solid and structured organisation.
“This rebranding doesn’t change who we are, but how we present ourselves,” says Patrizia Giuliani, the company’s Sales Director. “We want to strengthen our identity as a single system, adding value to the expertise of each individual entity and offering customers even more comprehensive support, defined by quality, research and sustainability.”
Within the new brand architecture, Arrigoni Group establishes itself as the umbrella brand and the focal point of the entire industrial ecosystem. It serves as the voice for the “Beyond Protection” vision, which encapsulates the Group’s role as an innovative technological partner for agriculture and industry.
Evolution in language, continuity in values
The new visual system does not represent a break from the past, but rather a natural evolution. Products, ideals and values remain unchanged: research, quality, innovation and sustainability continue to sit at the heart of the Arrigoni Group strategy.
With this refreshed visual identity, Arrigoni Group reaffirms its commitment to presenting itself as an integrated ecosystem, capable of leveraging diverse yet complementary skills to offer customers high-quality solutions and increasingly robust support.
In a constantly evolving international landscape, this rebranding serves as a strategic tool: a strong message of unity, consistency and shared vision, characterised by innovation that looks to the future without losing touch with its roots.
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