
Asparagus in the spotlight at Macfrut 2021
30 June 2021
For the first time, the International Asparagus Days (IAD) will take place as part of Macfrut, the international trade fair for the fruit and vegetable sector, to be held from 7 to 9 September 2021 at the Rimini Expo Centre. During the IAD, the focus will be on the asparagus supply chain, with conferences, field demonstrations and technical visits to companies. It will be one of the dynamic areas at the trade fair, coordinated by Luciano Trentini with technical and scientific support from Christian Befve, one of the world’s leading experts in the asparagus supply chain.
The global asparagus marketGlobally, market prospects for asparagus are promising. After a period of overproduction in the 2000s due to the fact that the target of 300,000 hectares cultivated was exceeded, the cultivated area has decreased and is now about 215,000 hectares. However, it is not sufficient to meet global demand for white and green asparagus. Projections suggest that an area of between 270,000 and 280,000 hectares would be needed to meet global asparagus demand.The world’s largest producer is China, with an area of 93,000 hectares, followed by Mexico (29,000) and Peru (22,000).
Asparagus growing in ItalyIn Italy, asparagus is grown on an area of about 9,500 hectares, and most of it is produced in Apulia (about 50% of the total), followed by Veneto (21%) and Emilia-Romagna (about 8%).In terms of sales, this crop is maintaining a positive trend as consumer demand for all types of asparagus – green, white and purple – is increasing. The demand for green asparagus for foreign markets is also on the rise, in particular organic varieties.
The fact that bars, restaurants and canteens had to close in 2020 due to the pandemic has led to a decrease in the consumption of not only fresh asparagus but also preserved and frozen asparagus. Large-scale retail marketing and exports alone have allowed sales to remain almost the same.
IAD at Macfrut 2021During Macfrut, in the dynamic area of International Asparagus Day, all aspects of the supply chain will be examined: from new varieties to nursery production, from preparing the land for planting to looking after asparagus beds, and from harvesting asparagus (white and green) to processing produce in an environmentally friendly way in order to guarantee high-quality products for end consumers.Two days (7-8 September) will be dedicated to conferences and round tables, focusing on key topics such as varietal choices in Italy and Europe as well as on the importance of field trials when it comes to identifying the most suitable cultivars. On Thursday 9 September, technical field visits will take place.
Read more:

Interpera 2026: tickets now on sale
17 April 2026
Interpera 2026, the prestigious international conference dedicated to the pear sector, will take place on 25 and 26 June 2026 in Ferrara, Emilia-Romagna, the region that has historically been the heart of pear production in Italy and accounts for around 60% of the country’s cultivated area and production. The event will be organised by CSO Italy, on behalf of AREFLH (Assembly of European Horticultural Regions), »

SIAL Paris 2026 this October. The global hub of food innovation returns to Paris
17 April 2026
From 17 to 21 October 2026, SIAL Paris – one of the most important and internationally recognised events for the global food industry – will once again take place at the Paris Nord Villepinte Exhibition Center. Organisers are promising five intensive days focused on networking, innovation and business growth on a worldwide scale. For years, SIAL Paris has remained a »

WorldFood Poland 2026: more exhibitors, strong attendance and a clear focus on the development of the food market
17 April 2026
On 14–16 April 2026, the 12th edition of WorldFood Poland took place at EXPO XXI in Warsaw, reaffirming its position as one of the most important B2B events for the food sector in Poland. Once again, the exhibition brought together producers, importers, distributors, retail representatives, HoReCa professionals, »