FRUIT ATTRACTION, the international trade show for the fruit and vegetable industry

6 June 2020

Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will be a great tribute to all professionals in the Fruit and Vegetable industry with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector.

Quality, innovation, diversity, knowledge, sustainability and technology, are the key words of this new edition of the event, which will take place from 20 to 22 October in IFEMA.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will once again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.

Fruit Attraction 2020 will be a unique and exclusive event which will introduce many new features for the first time ever at Fruit Attraction: Fresh Food Logistics, Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. Also, it will be held coinciding with Flower&Garden Attraction and Fresh Food Logistics Fair.

Five outstanding innovations honored with the expoSE/expoDirekt Innovation Award 2025

13 November 2025

The European berry and asparagus sector is set to meet once again at Messe Karlsruhe (Germany) for the 29th edition of expoSE, Europe’s leading trade fair for asparagus and berry production, and the 14th edition of expoDirekt, Germany’s largest trade fair for agricultural direct marketing. A highlight of this year’s event will be the presentation of the expoSE/expoDirekt Innovation Award 2025, »

expoSE & expoDirekt 2025 – Europe’s Key Events for Asparagus, Berry Production & Direct Agricultural Marketing Open This Week

13 November 2025

In just a few days, Messe Karlsruhe (Germany) will once again become the central meeting point for the European asparagus, berry, and direct agricultural marketing industries. On 19–20 November 2025, two major trade events will take place simultaneously: the 29th edition of expoSE – Europe’s leading trade fair »

Trapview and Doktar forge strategic partnership to advance biodiversity and sustainable agriculture

13 November 2025

Trapview, a global leader in automated pest monitoring and forecasting, and Doktar, a Netherlands-headquartered ag-tech and agri-intelligence company providing digital solutions that advance sustainability, regenerative agriculture, and biodiversity, are pleased to announce a strategic partnership in automated pest monitoring and forecasting. »