Marlene®: an intense international TV, digital and social media campaign gets underway

The celebrations for the 25th anniversary of Marlene® apples, the flagship brand of the Italian VOG Consortium, are continuing with an intense multi-channel advertising campaign involving countries such as Italy, Spain, Malta, Cyprus, Libya, Jordan, the Netherlands and Scandinavia. 

Following the success of the international digital contest launched last autumn, which attracted 6000 entries from 36 countries, the winning artwork representing Marlene® apples will star in this second part of the season and will also be featured in TV commercials and the digital campaign in the spring. 
“This is a truly important international communication campaign,” comments Hannes Tauber, Marketing Manager at the VOG Consortium. “We will be present in over 10 countries in the second half of the season with dedicated campaigns to further enhance Marlene®’s important 25th anniversary. The various channels will put the spotlight on the winning work, ‘Ninfa Marlene®’ (Marlene® the Nymph) by Francesca Cito, who offered a stylish and imaginative interpretation of the places where our apples are cultivated. The new Marlene® look, already featured on packs and stickers, is now also the star of our advertising campaign.” 
On TV and digital channels, Marlene® apples are back with the famous commercial “Marlene®, daughter of the Alps” in a special new version dedicated to the 25-year anniversary, in both 15- and 20-second formats. Meanwhile, the social media channels will be animated with 25 exciting stories about South Tyrolean producers and Marlene® apples in an internationally coordinated campaign that will end on 2 May. 
Moreover, in Italy, some of the finalist images from the digital contest have been used to decorate public transport in Milan, bringing a touch of colour and charm to the city streets.

Read more:

PROGNOSFRUIT 2026 – Constance, Germany, 5–7 August 2026

11 May 2026

The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, bringing together growers from across Europe and beyond. Prognosfruit 2026 will take place in Constance, Germany, from 5 to 7 August 2026 and will mark a special milestone, celebrating 50 years of uninterrupted editions of the event. Registration is now open, and stakeholders are welcome to register via the Prognosfruit website. »

India-Australia Food Beverage Buyer Seller Meet 2026: new opportunities for the Indian food sector in Australia

11 May 2026

From 11 to 15 June 2026, Melbourne and Sydney will host the India-Australia Food Beverage Buyer Seller Meet 2026, an event designed to strengthen trade cooperation. Trade data shows that the growth potential is significant. India’s food and beverage exports to the Oceania region reached USD 528.2 million in 2024, accounting for 2.4% of the region’s total imports, which stood at USD 21.8 billion. »

SE ASIA Meet Up 2026 Full Program Announced

10 May 2026

Southeast Asia’s shifting consumer landscape Southeast Asia is one of the most diverse and dynamic regions for the global fresh fruit and vegetable business. What are the hottest consumer markets? How is retail evolving across the region? And how can fresh produce marketers best position their products? Going digital: new ways to build fresh produce brands While China continues to blaze a trail in digital marketing, online »