The 3rd FHC China Fresh Produce conference at FHC CHINA expo 2019

“China value-chain opportunities and recommended omni-channel strategies”

FREE registration： SHANGHAI November 12th, 2-5PM Hall N2, stand N2A40

“26% CHINA FRUIT IMPORTS GROWTH in 2018” China imports of fresh fruit registered again a record growth of 26% increase and almost achieved the volume of 4,9 million tons. The long term growth is fuelled by China consumers preference for imported produce, the strong growth of every distribution channels and the government policy to open for imports (protocols opened). US-China disputes is also generating new opportunities for all the other fresh produce export countries around the globe to increase their market share in China.

QUESTIONS AND DEBATE: THE MOST EFFECTIVE SUPPLY CHAIN AND HOW TO REACH THE CONSUMER
the following subjects:
The major distribution channels in China for fresh produce, comparing their competitive advantages and how to approach them from retail/online/wholesale perspectives;
Consumer trends and a better product mix for suppliers in terms of growing categories and successful new varieties for both domestic and imported produce;
Marketing strategies for both offline and online channels, with recommendations and examples of product brands with B-to-B and B-to-C campaigns.

THE CONFERENCE WILL TAKE PLACE BETWEEN 2 AND 5PM ON TUESDAY 12th OF NOVEMBER IN HALL N2 stand N2A40

Read more:

The Future of the Food Industry Awaits at Anuga Select Ibérica 16-18 February 2027

13 January 2026

Anuga Select Ibérica is a brand-new trade fair project set to debut at IFEMA MADRID as the first general food trade fair on the Iberian Peninsula. The event brings together three renowned exhibition brands – Anuga, Meat Attraction, and Bakery & Ice Cream Attraction – creating one comprehensive commercial platform for the entire food and beverage sector. »

Macfrut 2026 will shine a spotlight on berries: a larger, revamped Berry Area

3 January 2026

Building on the success of the previous edition, Macfrut will relaunch the Berry Area in 2026, with a larger exhibition space, an extensive programme of scientific events and an even more international scope. The Berry Area is a leading event for the entire berry and strawberry supply chain. The Italian market for this sector is worth more than 621 million euros and is still growing strongly, with a 15% increase »

Looking Ahead to ASIA FRUIT LOGISTICA: 2-4 September 2026

18 December 2025

ASIA FRUIT LOGISTICA 2026 will once again fill the AWE with the world's freshest produce, innovative technologies, and the industry’s most influential leaders. The upcoming edition is set to feature an even larger exhibition, a high-level conference program, and signature features like the ASIAFRUIT AWARDS and the Innovation Hub.Looking Ahead to ASIA FRUIT LOGISTICA: 2-4 September 2026. »