The 3rd FHC China Fresh Produce conference at FHC CHINA expo 2019

“China value-chain opportunities and recommended omni-channel strategies”

FREE registration： SHANGHAI November 12th, 2-5PM Hall N2, stand N2A40

“26% CHINA FRUIT IMPORTS GROWTH in 2018” China imports of fresh fruit registered again a record growth of 26% increase and almost achieved the volume of 4,9 million tons. The long term growth is fuelled by China consumers preference for imported produce, the strong growth of every distribution channels and the government policy to open for imports (protocols opened). US-China disputes is also generating new opportunities for all the other fresh produce export countries around the globe to increase their market share in China.

QUESTIONS AND DEBATE: THE MOST EFFECTIVE SUPPLY CHAIN AND HOW TO REACH THE CONSUMER
the following subjects:
The major distribution channels in China for fresh produce, comparing their competitive advantages and how to approach them from retail/online/wholesale perspectives;
Consumer trends and a better product mix for suppliers in terms of growing categories and successful new varieties for both domestic and imported produce;
Marketing strategies for both offline and online channels, with recommendations and examples of product brands with B-to-B and B-to-C campaigns.

THE CONFERENCE WILL TAKE PLACE BETWEEN 2 AND 5PM ON TUESDAY 12th OF NOVEMBER IN HALL N2 stand N2A40

Read more:

SIAL Food Drink Malaysia Expo

11 June 2025

Food & Drinks Malaysia by SIAL is poised to be the leading food and beverage exhibition in Malaysia and around the region - providing a focused platform for the industry towards market entry to the gateway of Asia’s food Capital - Malaysia. This third edition of the SIAL explores opportunities in the food &beverage sectors, Seafood & Fishery, Halal Foods and Food & Beverage Technology with a special feature in Spice & Condiments as well as Alternative Proteins. »

Master the World of Wines & Spirits - Vinexpo masterclass

9 June 2025

Enhance your expertise with Vinexpo India 2025 Masterclass Series, powered by Vinexpo Academy a global recognized platform for education, innovation and industry insights. Deepen product knowledge through expertly guided tastings. Explore market trends with impartial, high-value insights. Stay ahead of the curve with content shaped by global experts. Led by celebrated sommeliers, master distillers, and category specialists, »

FRUITNET and IFPA join forces to deliver powerful content at ASIA FRUIT LOGISTICA’s PERU MEET UP

7 June 2025

Fruitnet and IFPA to curate insight-filled content programme at premier international event for Latin America’s fresh produce business. ASIA FRUIT LOGISTICA PERU MEET UP, the brand-new international event connecting Latin America’s fresh produce export trade with key buyers from Asia and around the world, launches in Lima on 28-29 October 2025. »