A type of broccoli with unique attributes, winner of the Innovation Hub Awards in the Fresh Produce category

The REDI product, from the BEJO IBERICA company, has been recognised by the jury as the winner of this edition from among the 10 finalists. 

The REDI product, from the BEJO IBERICA company, was the winner of the Innovation Hub Awards in the Fresh Produce category, out of a total of 10 finalist fruit and vegetable products, which vied for said recognition. 

The defence of each finalist took place live yesterday on the Fruit Attraction LIVEConnect platform before a jury made up of Francisco Javier Maté Caballero, Deputy Director General of Food Quality Control and Agrifood Laboratories of the MAPA; Rubén Moratiel, researcher at CEIGRAM-UPM; Gonzaga Ruíz de Gauna, manager of BIOVEGEN; Camino Arroyo, Deputy Director General of Fruits and Vegetables and Viticulture at MAPA, and Luis B. Martín Martín, Head of the Technical Department of FEPEX. The jury judged the Applicability, Innovation, Environmental Sustainability and Social Value Proposal of the entries. 

The winning product, REDI, is a vegetable with unique attributes that will add colour and originality to any meal. Redi is characterised not only by being extremely healthy, but also by its unique taste and striking appearance. Its high levels of naturally occurring glucosinolate compounds make REDI extraordinarily healthy. REDI has purple shoots, which consist of tender stems that end in tiny flowerheads. Its colour contains more antioxidant compounds than normal broccoli, thus consolidating and enhancing its reputation as a power food (More information).
The participation of the company BEJO IBÉRICA in the Innovation Hub space has enabled it to present innovation to the entire international fruit and vegetable industry as one of the pillars of a modern industry, adapted to new consumer profiles. 

Read more:

PROGNOSFRUIT 2026 – Constance, Germany, 5–7 August 2026

11 May 2026

The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, bringing together growers from across Europe and beyond. Prognosfruit 2026 will take place in Constance, Germany, from 5 to 7 August 2026 and will mark a special milestone, celebrating 50 years of uninterrupted editions of the event. Registration is now open, and stakeholders are welcome to register via the Prognosfruit website. »

India-Australia Food Beverage Buyer Seller Meet 2026: new opportunities for the Indian food sector in Australia

11 May 2026

From 11 to 15 June 2026, Melbourne and Sydney will host the India-Australia Food Beverage Buyer Seller Meet 2026, an event designed to strengthen trade cooperation. Trade data shows that the growth potential is significant. India’s food and beverage exports to the Oceania region reached USD 528.2 million in 2024, accounting for 2.4% of the region’s total imports, which stood at USD 21.8 billion. »

SE ASIA Meet Up 2026 Full Program Announced

10 May 2026

Southeast Asia’s shifting consumer landscape Southeast Asia is one of the most diverse and dynamic regions for the global fresh fruit and vegetable business. What are the hottest consumer markets? How is retail evolving across the region? And how can fresh produce marketers best position their products? Going digital: new ways to build fresh produce brands While China continues to blaze a trail in digital marketing, online »