Priority participation period until 25 March

25 February 2020

Fruit Attraction 2019 is already accepting applications to take part in its 12th edition, which will be held from 20 to 22 October. Two thousand direct exhibiting companies from the entire fruit and vegetable value chain are expected to take part, as well as 95,000 trade participants from 140 countries.

With its slogan Where Fresh Produce & Innovation Meet, this will be a unique, exclusive edition, with innovations for trade professionals such as Fresh Food Logistics, Fresh Shopping Lab, Avocado Fresh’n Star, and the Biotech Zone. High-impact areas are also given special importance: Flower & Garden Attraction, Ecorganic Market, SmartAgro, Innovation Hub, Nuts Hub, etc., so for the first time ever, Fruit Attraction will occupy the entire IFEMA complex (Halls 1, 2, 3, 4, 5, 6, 7, 8 , 9 and 10).

The fruitattraction.com website contains full information for participants and explains how to harness all the benefits of this great omni channel platform for trade professionals. On 25 March, the priority period - during which advantageous conditions are available for space allocation - will come to an end.

Based on-state-of-the art ideas, technology, human relations, and an incredible business networking environment, Fruit Attraction Experience will once again offer international markets a comprehensive, effective marketing tool for the fruit and vegetable sector. More than 90% of the exhibitors and more than 95% of the visitors come back every year, making Fruit Attraction an established global event for the sector.

Fruit Attraction 2020, organised by IFEMA and FEPEX, will take place in Madrid from Tuesday 20 to Thursday 22 October, from 9.30 am to 7.00 pm, and until 5 pm on the last day.

More information and application form at fruitattraction.com

Read more:

Looking Ahead to ASIA FRUIT LOGISTICA: 2-4 September 2026

18 December 2025
ASIA FRUIT LOGISTICA 2026 will once again fill the AWE with the world's freshest produce, innovative technologies, and the industry’s most influential leaders. The upcoming edition is set to feature an even larger exhibition, a high-level conference program, and signature features like the ASIAFRUIT AWARDS and the Innovation Hub.Looking Ahead to ASIA FRUIT LOGISTICA: 2-4 September 2026. »

At Macfrut 2026, the Plant Nursery exhibition will shine a spotlight on the nursery supply chain

17 December 2025
With a focus on global innovations in avocados and mangoes, as well as minor tropical and subtropical fruit species, organic nursery production, rootstocks and horticultural innovation, and plant variety rights, Plant Nursery is the exhibition dedicated to innovation in the nursery industry. The event will take place from 21 to 23 April 2026 at the Rimini Expo Centre, transforming Macfrut into a meeting »

Málaga-based chef José Manuel Molina wins the Creative Cooking Contest with Elche Pomegranates

17 December 2025
The young chef impressed the jury with a dish featuring pomegranate escabeche, beetroot crunch, and cheese ice cream with cantueso liqueur. José Manuel Molina, chef of the restaurant La Brasería de Carmen in Torre de Benagalbón (Málaga), has won the 15th edition of the Creative Cooking Contest with Elche Pomegranates, held this morning at La Finca restaurant by Susi Díaz (1 Michelin star). »
PARTNERS