Organic and healthy products turn up for the aperitif

25 October 2024

N.A.!-puffed-pea-snacks
N.A! has launched pop pea snacks to be enjoyed as potato chips.

In France, the company N.A! has launched puffed pea snacks to be eaten like crisps. The difference is that these snacks are healthier because they are low in fat. They are also gluten-free and rich in vegetable proteins.
Pepsico, the world's number one crisp manufacturer with its Lays brand, also wants to make a name for itself on the organic snack and aperitif market. In October 2019, it launched its first range of organic crisps in France, a true innovation for the American giant. Two references make up this range: one is a natural organic crisp, the other is a flavoured organic crisp, with a " Provencal tomato " taste. For the moment, organic represents only 2% of the potato crisp market in the country (estimated at €568 million in 2019, according to IRI), even though France is a conducive environment for organic products in food. There is therefore huge room for growth.

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