A strong trend – “and that’s all”

Even if sweet groceries are synonymous with indulgence, the argument for healthier, more natural and lighter foods is gradually making its voice heard. Consumers continue to buy sweet treats, as long as their impact on health or the environment remains moderate.

Aware of these new requirements, manufacturers are removing additives, colourings and preservatives from their products. For example, the French company Nerver Dy has concocted the recipe for its colouring, preservative and palm oil-free home-made rusks from the leaves of the moringa tree, a tree with many virtues used up to now in cosmetics and, increasingly, in food. "The moringa's success in the food industry started in Southeast Asia and is gradually spreading to European countries and North America," explains Protéines XTC in its 2019 Global Innovation Report.

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