A rapid rise in support of better eating

10 June 2026

Discover why the AirFryer is becoming a must-have in households: healthy cooking, speed, creative recipes, and product innovation. It is the essential companion for eating better.

A rapid rise in support of better eating

The AirFryer has seen a surge in popularity in recent years. Driven by trends in healthy eating, homemade meals, and convenience, this appliance has become a staple in many kitchens. Its key advantage? Fast, even, and crispy cooking with little to no oil.

Celebrated on social media, it has inspired thousands of recipes and gathered a vibrant community of food enthusiasts. In response, chefs, brands, and manufacturers are adapting their offerings, turning the AirFryer into more than just a kitchen appliance — it is becoming a new way of cooking every day.

A fast takeover of French households

The trend is undeniable: 2.6 million AirFryers were sold in France in 2024, marking a striking 140% increase compared to 2023. Today, 27% of French households own one, making the AirFryer the second most purchased kitchen appliance after the drip coffee maker. This figure perfectly illustrates the shift in culinary habits towards healthier, faster, and more practical solutions.

A tool for healthy and homemade cooking

The AirFryer meets a dual demand: eating well without making life more complicated. Compact and versatile, it is especially popular among urban households or those without a traditional oven. In just a few minutes, it can prepare grilled vegetables, golden meats, crispy fish, or even indulgent desserts. In a context where 53% of French people reduce their fat intake when watching their weight, the AirFryer stands out as an ideal alternative: less oil, fewer calories, but just as much pleasure.

Crispy cooking without oil

The AirFryer mimics deep-frying without oil immersion. A system of hot air circulation at high temperatures ensures fast and even cooking. The result is a crispy texture similar to frying, but much lighter. And contrary to popular belief, it is not just for fries — vegetables, meats, fish, snacks, and even pastries can be cooked in it. Its versatility makes it a true everyday companion.

Convenience, speed, and energy savings

With the rise of remote work, people are looking for ways to cook quickly and efficiently. The AirFryer cooks faster than a traditional oven, uses less energy, and reduces cooking odours. Perfect for spontaneous meals, it offers a balance between saving time and maintaining culinary quality.

A trend driven by social media

Initially seen as a simple fryer, the AirFryer has taken over social platforms. Thousands of viral videos and recipes have transformed its image, showing that it can cook almost anything: vegetables, meat, cakes, and even pizza. Today, it inspires dedicated cookbooks and has become a true culinary phenomenon.

Brands and manufacturers embrace the trend

The success of the AirFryer has not gone unnoticed.

In the United Kingdom, it is already the third most-used kitchen appliance. Major players such as Nestlé (Maggi)have launched seasonings specifically designed for AirFryer cooking, ensuring perfect crispiness. Meanwhile, retailers such as Albert Heijn in the Netherlands offer ready-to-cook meals in AirFryer-compatible trays, ready in under 15 minutes.

Key figures

Cyril Lignac’s AirFryer recipe videos reach up to 100,000 views on YouTube
the AirFryer is already the third most-used kitchen appliance in the UK
Thierry Marx collaborated on an AirFryer model sold for under €40, designed to be simple and intuitive

Leading brands in the market

Several major brands are driving the AirFryer market:

Ninja, the top seller in France in 2024, offers single- and dual-basket models
Philips, a pioneer in the sector, launched the first AirFryer in 2010 and continues to innovate
Moulinex and SEB cater to French households with compact, ergonomic, and high-performance designs

The latest models now connect to mobile apps, allowing users to monitor cooking, receive notifications, access personalised recipes, or activate a keep-warm mode.

Chefs support the AirFryer

Renowned chefs are also joining the trend. Thierry Marx recently collaborated on a model sold for under €40, simple and intuitive, while Cyril Lignac shares AirFryer recipes in videos that reach up to 100,000 views on YouTube.

These initiatives help democratise the appliance and reconcile speed, pleasure, and homemade cooking.

Product innovation around the AirFryer

The AirFryer craze has inspired many food brands to develop products tailored to this cooking method.

Special AirFryer fries

McCain Air Fryer (France): classic fries ready for air cooking
Lamb Weston (France): skin-on waffle fries, ready in minutes
Iceland (UK): crinkle-cut fries ready in 9 minutes

Crispy snacks and appetisers

Pickers by McCain (France): mini breaded Emmental sticks
Nomet Apéro (Belgium): mini seaweed croquettes
Delhaize Hot Snack (Belgium): shrimp tempura ready in 7 minutes

Restaurant-style dishes and sides

Tyson Restaurant (USA): crispy chicken wings
Birds Eye Deli Sides (UK): restaurant-style vegetable sides
Via Emilia (USA): flame-grilled vegetables

Exotic and world cuisine

Cocina Arte Japon (Spain): octopus tempura bites
By Sainsbury’s (UK): breaded chicken with Korean gochujang sauce

Plant-based options

Plant Menu (UK): high-protein veggie burger
Strong Roots Air Bites (UK): pumpkin and spinach bites in quinoa crust
Meat Zero (Thailand): vegan bites rich in protein and fibre

Sweet products

Trashy Gourmet by Molly BZ (USA): artisanal cookies for air cooking
Maheso (Spain): churros filled with spreadable cream

Ready meals and seasonings

Stouffer’s (USA): chicken and vegetable gratin ready in 20 minutes
Mantinga Fry Tastic! (Lithuania): mini pizzas for AirFryer
AH AirFryer (Netherlands): pumpkin mac & cheese ready in 15 minutes
McCormick Air Fryer Mix (Singapore): chicken marinade
Maggi Air Fryer Mix (UK): piri-piri spice blend ready in 15 minutes

AirFryer: the essential kitchen companion

The AirFryer represents a new generation of cooking: faster, healthier, and more connected. It responds to the expectations of modern consumers who want to eat well without spending hours in the kitchen. With commercial success, social media influence, product innovation, and support from renowned chefs, the AirFryer is establishing itself as a lasting culinary revolution.