FRUIT ATTRACTION, the international trade show for the fruit and vegetable industry

6 June 2020

Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will be a great tribute to all professionals in the Fruit and Vegetable industry with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector.

Quality, innovation, diversity, knowledge, sustainability and technology, are the key words of this new edition of the event, which will take place from 20 to 22 October in IFEMA.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will once again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.

Fruit Attraction 2020 will be a unique and exclusive event which will introduce many new features for the first time ever at Fruit Attraction: Fresh Food Logistics, Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. Also, it will be held coinciding with Flower&Garden Attraction and Fresh Food Logistics Fair.

First international marketing campaign underway for Dulcis™

4 November 2024

With over 600 tonnes of top-quality fruit produced across 300 hectares of land – expected to expand to 500 hectares by 2025 – Dulcis™ is poised to repeat last year’s success in Italy and also find itself in the shopping trolleys of consumers in several new international markets. This unique kiwi variety was developed by specialist bio-science enterprise New Plant of Forlì in collaboration with the University of Udine and the University of Bologna. »

Future Trends in Fresh Produce Supply

3 November 2024

The latest FRUIT LOGISTICA Trend Report is now available for download. Annual report’s in-depth information and expert analysis help industry representatives understand how fruit and vegetable supply is changing across the globe. FRUIT LOGISTICA’s latest annual trend report provides the fruit and vegetable sector with free and valuable information about the future of the global fresh produce trade. Entitled ‘Future trends in fresh produce supply’, this year’s report highlights the emerging supply chains, new sources of supply, and market trends »

25th FOOD & KITCHEN Africa 2024 | 20 - 22 November | International Trade Exhibition | Nairobi, Kenya

31 October 2024

The 25th FOOD & KITCHEN opens up a new world of opportunities for export oriented companies. With a GDP of $95 billion, Kenya recently reached lower-middle income status, and has successfully established a diverse and dynamic economy. It also serves as the point of entry to the larger East African market. Kenya’s Economy is distinguished from most African countries by the fact that it is one of the most diversified and advanced. »